Purchase Salesforce : AP-216 Exam Materials and then pass exam easily

Last Updated: Aug 22, 2026

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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Segmentation18%- Segment creation and management
- Segment rules, filters and goals configuration
- Segment performance reporting and analytics
- Segment export and integration with Journey Builder
Topic 2: Solution Overview16%- Definition and business value of Marketing Cloud Personalization
- Real-time interaction management use cases
- Product terminology and core implementation components
Topic 3: Activation18%- Mobile and server-side campaigns
- Campaign creation and execution
- Open-time email campaigns
- A/B testing setup and analysis
- Campaign optimization and measurement
Topic 4: Data Integration14%- Data flow management within and outside the platform
- Salesforce Connector integration
- Event API usage and configuration
- ETL feed system implementation
Topic 5: Setup & Administration6%- Platform configuration and setup procedures
- User attributes management
- Identity system configuration
Topic 6: Einstein Capabilities10%- Ingredients configuration and application
- Einstein recipes overview and usage
Topic 7: Sitemap18%- Sitemap design and best practices
- Web SDK implementation
- Catalog and page mapping
- Content zones configuration
- Unified customer profile building

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Audiences
B) Campaigns
C) Templates
D) Recipes


2. What are the three ways segments are used in Interaction studio?

A) Creation related lists within salesforce CRM
B) Set goals and filters
C) Recommending products
D) Targeting for campaigns
E) Analytics, trends and engagement


3. When should you define goals and filters?

A) After launching a campaign that you want to measure against a goal or filter
B) When you are reviewing campaign statistics for a published campaign
C) Over time, when you have something new you want to meausure
D) Before launching a campaign that you want to measure against a goal or filter


4. What is the rule criteria that you can use in the segment creation process?

A) Actions
B) Dimensions
C) Social mentions
D) Email click throughs


5. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A) Profile, insight, understand, act, analyse
B) Know, understand, personalise, engage, analyse
C) Data-in, understand, engage, data-out, analyse
D) Identify, understand, decide, act, analyse


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B,D,E
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: D

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