Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It requires an upstream audience to be pre-split into two groups.
B) It alternates, sending the first profile to Path A, the second to Path B, and so on.
C) It is based on the profile's ID, ensuring the same profile always takes the same path.
D) It is a random allocation for each profile that enters the activity.

2. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A) The name of the Campaign the offer is for.
B) The delivery channel (e.g., 'Email').
C) The name of the Journey the offer will be used in.
D) The Test Profile to use for evaluation.
E) The Placement they want to test (e.g., 'email.hero.banner').

3. A marketing specialist is configuring a welcome email and wants to display a personalized hero banner. They want to test three different banner images (A, B, and C) to determine which one drives the highest click-through rate, while also reserving 10% of the audience as a control group that will not receive any of the new images.
In the Campaign's content configuration, how should they set this up?

A) Insert a dynamic content block in the email and use a random number function to decide which image to display.
B) In a Content Experiment, set up two treatments (A and B) and use the third image (C) as the default content.
C) Create three separate campaigns, each using a different image.
D) In a Content Experiment, set up three treatments (A, B, C) and additionally configure a 10% hold-out group.

4. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI
B) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
C) The journey can only use the identity provided in the triggering event.
D) The journey will fail because the triggering event does not contain an email address.

5. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Encrypt the fields in the schema.
B) Set the entire schema to be read-only.
C) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
D) Remove the fields from the schema and store them in a separate system.

Solutions: