Purchase GCCC : SCMP Exam Materials and then pass exam easily

Updated: Jul 05, 2026

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GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should come FIRST when developing a communication strategy?

A) Determining the goals and objectives of the communication strategy
B) An analysis of the business environment and the needs of the organization
C) Planning the measurement approach to demonstrate impact
D) Identifying the key messages to communicate to audiences


2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) legal choices in all our communications.
C) accurate graphics in all our communications.
D) procedural instructions in all our communications.


3. Which of the following is traditionally developed during an organization's strategic planning process?

A) Mission, goals, objectives, strategies, and tactics
B) Programs, markets, targets, products, and features
C) Product, packaging, placement, variety, and price
D) Values, purpose, priorities, systems, and tasks


4. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
B) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
C) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
D) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.


5. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
B) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: B

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