Updated: Nov 12, 2026
No. of Questions: 211 Questions & Answers with Testing Engine
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| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Certification - Multiple Exams (Search, Display, Video, Measurement, etc.) |
| Exam Number: | Google Ads Certification |
| Exam Price: | Free |
| Related Certifications: | Google Ads Measurement Certification Google Ads Video Certification Google Ads Search Ads 360 Certification Google Ads Display Certification Google Ads Search Certification |
| Available Languages: | English, Multiple languages |
| Passing Score: | 80% |
| Exam Format: | Multiple choice, True/False |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | 50-100 |
| Exam Duration: | 90-120 |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online (via Google Skillshop) |
| Pre Condition: | Google account required, no prerequisites |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
| Section | Weight | Objectives |
|---|---|---|
| Measurement and Reporting | 20-30% | - Campaign Performance Analysis - Google Analytics Integration - Data Interpretation - Conversion Tracking - Reporting Tools |
| Video Advertising | 15-20% | - Video Ad Formats - Bidding and Targeting - YouTube Strategy |
| Search Advertising | 20-30% | - Bidding and Budgeting - Ad Creation - Keyword Matching - Performance Optimization |
| Display Advertising | 15-25% | - Audience Targeting - Ad Formats - Bidding Strategies - Display Network Strategy |
| Optimization | 15-20% | - A/B Testing - Performance Diagnosis - Budget Optimization - Bid Strategy Adjustments |
You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
Correct Answer: C 🗳️
You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?
Correct Answer: C 🗳️
Which of the following reports shows statistics for ads that appeared on specific domains?
Correct Answer: A 🗳️
You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?
Correct Answer: D 🗳️
Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
Correct Answer: A 🗳️
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