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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A) Add/Update
B) Overwrite
C) Add Only
D) Update Only

2. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A) Many -to -Many Relationship
B) One -to -Many Relationship
C) Many -to -One Relationship
D) One -to -One Relationship

3. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

A) Make sure the file is placed on the correct subfolder within the SFTP
B) Make sure the filename has a date stamp to avoid duplication
C) Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
D) Use the exact filename used for the trigger in the import File Activity

4. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create child business units for each brand and nest another level of child business units for GEOs.
B) Create one child business unit for the other brands to share but apply folders and naming conventions.
C) Create and apply folders with naming conventions in the current account to keep track of brand assets.
D) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

5. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Lookup reference to Contact Object
B) Tokenized Sending
C) Master-detail relationship to Contacts
D) Field Level Encryption

Solutions: