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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
B) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
C) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
D) Suggest that current work be given to another department so communication staff could work on the new projects.

2. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Presenting the results as April results
B) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
C) Omitting the sample size in the release
D) Having visuals that accompany the release only illustrate a selection of the survey results

3. Which global communication trends impact how a marketing communication team may function?

A) The lack of convergence between internal and external stakeholders
B) The irrelevance of local media tracking and analysis
C) The use of media outlets and influencers to promote a brand
D) The growth of streaming video and audio platforms

4. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Achieve 1,500,000 impressions among target population
B) Increase subscriptions by 15% among 25-45-year-olds within a year
C) Increase awareness by 10% in the Southern region and by 20% in the Northern region
D) Achieve top of mind awareness of the brand by the end of 2020

5. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
B) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
C) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
D) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.

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