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Salesforce Media Cloud Accredited Professional Sample Questions:

1. A Consultant working on the implementation of Media Cloud for a publishing company has been asked by an IT Manager at the publishing company to better understand the structure of the Media Cloud data model.
How should the Consultant describe the characteristics of the Media Cloud data model?

A) It is composed of Custom and Standard Objects with no extensions.
B) It is composed of Custom and Standard Objects.
C) It is composed exclusively of Custom Objects.
D) It is composed exclusively of Standard Objects.

2. A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A) Google Ad Manager
B) Sizmek
C) Openx
D) Campaign Manager 360

3. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers

A) Digital
B) Print
C) Linear
D) Event

4. A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A) Which type of marketing automation system is in use?
B) Which ad servers does the system need to connect to for campaign booking?
C) What are the dimensions for all digital ad formats for the publisher?
D) Which types of ad products are included in media plans?

5. A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?

A) Media Channel
B) Ad Space Specification
C) Media Plan Placement
D) Ad Creative

Solutions: