Purchase Salesforce : MC-201 Exam Materials and then pass exam easily
Last Updated: Sep 13, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 2: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects |
| Topic 3: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 4: Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
- A. Opt Out Rate
- B. Total Replies
- C. Total Delivered
- D. Unique Opens
Correct Answer: B 🗳️
Explanation: Only visible for Pass4SureQuiz members. You can sign-up / login (it's free).
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
- A. Select the desired engagement program from the email
- B. Convert the email content record to an email template.
- C. Copy the email HTML and recreate it as an email template Pardot.
- D. Activate the email for use in automation.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4SureQuiz members. You can sign-up / login (it's free).
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?
- A. Form trigger
- B. Activity trigger
- C. Custom redirect trigger
- D. Landing page trigger
Correct Answer: D 🗳️
Explanation: Only visible for Pass4SureQuiz members. You can sign-up / login (it's free).
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
- A. The prospect will immediately progress down the No' path since the email open did not occur on day 3.
- B. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
- C. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
- D. The prospect will immediately progress down the "Yes" path since the email was opened.
Correct Answer: D 🗳️
Explanation: Only visible for Pass4SureQuiz members. You can sign-up / login (it's free).
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
- A. Engagement program
- B. Landing Page
- C. Page action
- D. Custom redirect
Correct Answer: D 🗳️
Explanation: Only visible for Pass4SureQuiz members. You can sign-up / login (it's free).
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