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NEW QUESTION # 14
Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed.
Generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statement explains the possible behavior of the data?
- A. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.
- B. When viewing classification data, any value that does not have data associated with that particular classification returns "OTHER". To resolve this issue, create a classification export file and classify the appropriate columns.
- C. This happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE".
Answer: C
Explanation:
Explanation
The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE". This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 15
Which is a benefit of using a Virtual Report Suite?
- A. Business users in your organization always see only the segmented data that is relevant to them.
- B. Real-time reporting allows users to respond to trends within minutes of data collection.
- C. It provides the ability to freely customize variable allocation settings and variable names per Virtual Report Suite.
Answer: A
Explanation:
Explanation
A Virtual Report Suite is a subset of data from an existing report suite that is based on a segment. It allows business users to see only the data that is relevant to them without affecting the original report suite data. It does not provide the ability to customize variable settings or names per Virtual Report Suite, nor does it enable real-time reporting.
References:
https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-faq.html?lang=en
NEW QUESTION # 16
A data analyst wants to create a segment of traffic that started on the page "Facebook App Home" and accessed the "Home Page" in Analysis Workspace.
Based on the project presented below:
What is the proper way to create this segment and continue working on the project without loss of data?
- A. Click on the Main Menu Components, then on segments, and create a new segment of a VISITOR container with entry page equals "Facebook App Home" AND page equals "Home Page".
- B. Click on the Internal Menu of the Components project, then on New Segment, and create a segment of a VISIT container with entry page equals "Facebook App Home" AND page equals "Home Page".
- C. Click and select "Home Page" and "Facebook App Home" in the table. Then right click on the selection and choose to Create a Segment from Selection, and save the segment with the exact configuration that has been automatically defined.
Answer: B
Explanation:
Explanation
The proper way to create a segment of traffic that started on the page "Facebook App Home" and accessed the
"Home Page" in Analysis Workspace is to click on the Internal Menu of the Components project, then on New Segment, and create a segment of a VISIT container with entry page equals "Facebook App Home" AND page equals "Home Page". This will ensure that the segment captures only the visits that meet both criteria within the same visit. Clicking and selecting "Home Page" and "Facebook App Home" in the table and creating a segment from selection will not work, as it will create a segment of a HIT container with page equals "Home Page" OR page equals "Facebook App Home", which is not what is required. Clicking on the Main Menu Components and creating a new segment of a VISITOR container with entry page equals "Facebook App Home" AND page equals "Home Page" will not work either, as it will capture visitors who met both criteria across different visits, which is also not what is required.
References:
https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace
https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace
NEW QUESTION # 17
Consider the following eVar settings:
eVar #: 3
Name: Model Name
Allocation: Most Recent (Last)
Expire After: Visit
Type: Text String
Status: Enabled
An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".
What is causing this issue?
- A. The visits began on a page where eVar3 was not set.
- B. eVar3 is never set due to a tagging error in the page code.
- C. There are too many unique values in eVar3.
Answer: A
Explanation:
Explanation
The reason why the report shows a significant number of visits with a Model Name of "Unspecified" is that the visits began on a page where eVar3 was not set. Since eVar3 is set to expire after visit and has an allocation of most recent (last), it means that it will capture and persist the last value that was set for that variable in a visit. If eVar3 was not set on any page during a visit, it will show up as "Unspecified" in the report. eVar3 being never set due to a tagging error in the page code or having too many unique values are not likely causes of this issue.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 18
When creating a calculated metric, how far back does the preview show data for?
- A. Can be selected by using the "Preview Date'' drop-down in the Calculated Metric Builder
- B. Last 90 days
- C. Last year
Answer: A
Explanation:
Explanation
When creating a calculated metric, the preview date range can be selected by using the "Preview Date" drop-down in the Calculated Metric Builder. This will allow you to see how your calculated metric performs for different periods of time, such as last week, last month, last quarter, etc.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-me
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-me
NEW QUESTION # 19
When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.
Why would this occur?
- A. There was no direct path from the second and third fallout touchpoints.
- B. Across all visitors, the fallout depicted never was completed as an eventual path conversion.
- C. Across all visitors, the fallout depicted never was completed as a next step conversion.
Answer: C
Explanation:
Explanation
When changing the Fallout visualization from Eventual Path to Next Hit, the report shows only the conversions that happened in the immediate next hit after each step. If the report shows zero visitors across the report, it means that none of the visitors completed the fallout as a next step conversion.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
NEW QUESTION # 20
The conversion percentage from one step to another in a Fallout Visualization is 104%. What could be the reason the percentage is over 100%?
- A. Success events cannot be added to a funnel.
- B. The success event can be fired outside of the specified funnel order.
- C. Another report suite's data is polluting the funnel.
Answer: B
Explanation:
Explanation
The Fallout visualization can show a conversion percentage over 100% if the success event can be fired outside of the specified funnel order. For example, if a visitor completes a purchase before viewing a product, the purchase event will still be counted in the fallout even though it happened before the product view event.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
NEW QUESTION # 21
A web analyst is viewing a report in an Analysis Workspace freeform table and sees a dark gray triangle.
What is this specifying in the report?
- A. Data includes outside data source
- B. Incomplete data
- C. Data anomaly detected
Answer: C
Explanation:
Explanation
A dark gray triangle in a report indicates that a data anomaly has been detected for that data point. It means that the value is significantly different from the expected range based on historical data and seasonality.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/anomaly-det
NEW QUESTION # 22
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821
?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
- A. The Marketing Channel processing rule is using a different query string parameter.
- B. The variables in the tracking code are not following a consistent taxonomy.
- C. The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.
Answer: A
Explanation:
Explanation
The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter "cid", but the processing rule is looking for the parameter "cmpid".
Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.
References:
https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-ove
https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-ove
NEW QUESTION # 23
Refer to the exhibit.
The date range is applied at the panel level, and a different date range is applied on top of the "Orders'' metric.
Which values are displayed in the table?
- A. Product orders recorded two months ago
- B. Product orders recorded last week
- C. Only product orders that have been purchased both two months ago and last week
Answer: C
Explanation:
Explanation
The values displayed in the table are only product orders that have been purchased both two months ago and last week. This is because when a date range is applied at both the panel level and the metric level, the resulting date range is the intersection of both date ranges. In this case, since the panel date range is two months ago and the metric date range is last week, only the data that falls within both date ranges will be shown.
References: https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en#date-range-in
NEW QUESTION # 24
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
- A. None
- B. Order completion
- C. Shoes
Answer: C
Explanation:
Explanation
Since eVar4 is set to expire after purchase event, the value "Shoes" will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category "Shoes".
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 25
A spike in traffic is observed for a specific day. Knowing that there are no campaigns running, the first hypothesis is that this is bot traffic.
Which Adobe Analytics tool may be used to identify the IP of the user that contributes to this spike in traffic without using a custom variable?
- A. Data Warehouse
- B. Analysis Workspace
- C. Anomaly Detection
Answer: A
Explanation:
Explanation
Data Warehouse is a tool that allows you to run custom queries on raw data and export the results to various formats. It can also provide the IP address of the user as a dimension, which can help identify bot traffic without using a custom variable.
References:
https://experienceleague.adobe.com/docs/analytics/export/data-warehouse/data-warehouse.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/dimensions/ip-address.html?lang=en
NEW QUESTION # 26
The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.
The following items are available from the default configuration:
* prop3, which registers the product page name and is fired in the first page load
* eVar4, which registers the product page name and is fired in the first page load
* event1 2, which fires when a visitor clicks on "Request a sample'' call to action How can the analyst accomplish the creation of this report?
- A. Use eVar4 in combination with event1 2 as a metric.
- B. Use either prop3 or eVar4 in combination with event1 2 as a metric.
- C. Use prop3 in combination with event1 2 as a metric.
Answer: A
Explanation:
Explanation
The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on
"Request a sample" call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page.
Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.h
NEW QUESTION # 27
Two single condition Segments are set up for creating a Virtual Report Suite. Both Segments are visit scoped and have the following rule using default Dimensions:
Segment A: Marketing Channel equals 'Social Networks' Segment B: Countries equals 'United Kingdom' Which data subset of the source Report Suite will be available when using this Virtual Report Suite?
- A. Visit data for visits coming from a Social Network OR from the United Kingdom
- B. Visit data for visits coming from a Social Network AND from the United Kingdom
- C. All Visitor data for visits coming from a Social Network AND from the United Kingdom
Answer: B
Explanation:
Explanation
The data subset of the source report suite that will be available when using this virtual report suite is visit data for visits coming from a Social Network AND from the United Kingdom. This is because when two single condition segments are set up for creating a virtual report suite, they are combined with an AND logic. This means that only the visits that match both segments will be included in the virtual report suite.
References:
https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en#
NEW QUESTION # 28
A curator clicks on a tile inside a Mobile Scorecard with no dimension applied to the tile. Which Dimensions will be displayed as the breakdown Dimension?
- A. Hour or Days
- B. Browser Type or Days
- C. Page Name or Browser
Answer: A
Explanation:
Explanation
A Mobile Scorecard is a visualization that shows key metrics and trends for mobile devices. It can also show breakdowns by dimensions when a tile is clicked. If no dimension is applied to the tile, the default breakdown dimensions are Hour or Day, depending on the date range selected.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/mobile-scorecard.h
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/mobile-scorecard.h
NEW QUESTION # 29
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