New 2023 MKT-101 Dumps for Marketing Cloud Consultant Certified Exam Questions and Answer
Realistic Verified MKT-101 exam dumps Q&As - MKT-101 Free Update
NEW QUESTION 69
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Engagement Split
- B. Random Split
- C. Decision Split
- D. Filter Activity
Answer: C
NEW QUESTION 70
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Data Extract Activity
- B. Filters
- C. SQL Query Activity
- D. Send Definition
Answer: B,C
NEW QUESTION 71
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. Personalization strings
- C. Guide Template Language
- D. SQL Query
Answer: A
NEW QUESTION 72
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Personalization string
- C. Dynamic content
- D. Audience Segmentation
- E. Specialized content
Answer: A,B,C
NEW QUESTION 73
A Marketer developed an email with personalized content based on 5 geographical regions; Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION 74
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Build out an internal business governance and process to support this.
- B. Set up Approval Workflow and Share setting inside Marketing Cloud.
- C. Edit the Content Permissions and Restrictions by Role setting for each user.
- D. Integrate an outside CMS with all these permissions built in.
Answer: B
NEW QUESTION 75
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
- A. Filter Activity
- B. Data Filter
- C. SQL Query
- D. Filtered Group
Answer: A
NEW QUESTION 76
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Create a user-initiated message to logged-in customers to send once the website is restarted
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Answer: B
NEW QUESTION 77
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use the standard report 'Subscribers Not Sent to'.
- B. Use an automation with Tracking Extract.
- C. Create an Analytics Builder Discover report.
- D. Query the _sent Data View for the contact's send status.
Answer: B
NEW QUESTION 78
NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber's completing the form, how should
NTO will set the data extension
- A. create the data extension with email address as the primary key and reply date and response fields as nullable
- B. create a data extension with email address, reply date and response fields as non-null able
- C. crate a data extension with email address reply date and responsefields as null able
- D. create a dataextension with email address as non-nullable and reply date and response fields as nullable
Answer: B
NEW QUESTION 79
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The ability to send an email to a Salesforce audience.
- C. Flexibility to wait based on duration or a specific time.
- D. The option to convert a qualified Lead to a Contact.
Answer: B
NEW QUESTION 80
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. A Salesforce Survey block called in by an AMPscript function.
- B. Make the call-to-action button that links to the feedback form bigger and with red background
- C. Replace call-to-action with interactive Email Form
Answer: C
NEW QUESTION 81
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
- A. Change the link in Job Links under Tracking
- B. Resend the email with the correct link
- C. Update the link using AMPscript
- D. Change the URL Expiration in Email Administration
Answer: A
NEW QUESTION 82
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. Scheduled Starting Source
Answer: A,B
NEW QUESTION 83
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What will be used as the Subscriber Key?
- B. Will new users have an "Email ID"?
- C. How will Marketing Cloud and the database sync up?
- D. What publication lists will be used?
- E. Will the company need a custom preference center?
Answer: A,B,C
NEW QUESTION 84
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Auto-Suppression Lists
- B. Bounce Mail Management
- C. List Detective
Answer: C
NEW QUESTION 85
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