Salesforce MKT-101 Practice Exam - 154 Unique Questions
Latest Questions MKT-101 Guide to Prepare Free Practice Tests
To prepare for the Salesforce MKT-101 exam, candidates should have a solid understanding of marketing principles and practices, as well as experience using Salesforce Marketing Cloud. They should be able to create and manage campaigns, design customer journeys, implement automation, and analyze campaign performance metrics. They should also be familiar with data management, segmentation, and personalization techniques to deliver targeted and personalized marketing messages.
Salesforce MKT-101 certification exam is ideal for marketing professionals, digital marketers, and marketing consultants who want to demonstrate their expertise in using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam is also suitable for individuals who want to advance their career in digital marketing and customer experience management. MKT-101 exam consists of 60 multiple-choice questions and has a duration of 90 minutes.
NEW QUESTION # 92
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
- A. The subscriber is automatically unsubscribed from the list from which the send originated
- B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
- C. The subscriber is automatically unsubscribed from the business unit from which the send originated
- D. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
Answer: D
NEW QUESTION # 93
Which send process can use Sender Profiles? (Choose 3)
- A. Test Sends
- B. Triggered Sends
- C. Guided Sends
- D. User-Initiated Sends
- E. Simple Automated Sends
Answer: B,C,E
Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)
NEW QUESTION # 94
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
- A. How will Marketing Cloud and the database synchronize?
- B. What publication lists will be used?
- C. Will the company need a custom preference center?
- D. What will be used as Subscriber Key?
- E. Will new users have a "Customer ID"?
Answer: A,D,E
NEW QUESTION # 95
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Add/Update
- B. Add Only
- C. Overwrite
- D. Update Only
Answer: A
NEW QUESTION # 96
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
- A. Click rate
- B. Send volume
- C. Block bounces
Answer: A
NEW QUESTION # 97
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?
- A. The subscriber can mark the email to signify it is spam.
- B. The email is commercial and not required to contain an opt-out link.
- C. The email is transactional and not required to contain an opt-out link.
- D. The subscriber can reply with 'opt out" in the email body to be removed.
Answer: C
NEW QUESTION # 98
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Regional store manager's name and email address for each customer.
- B. Region code, regional store manager's name, and email address for each customer.
- C. Name and email address for each regional store manager stored on a lookup table.
- D. Each customer's region code and the manager's name and email address for each region code.
Answer: B
NEW QUESTION # 99
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
- A. Automation Notification Settings
- B. Import Activity Notification Settings
- C. Configured Alert Manger Settings
Answer: B
NEW QUESTION # 100
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers
- A. Decision Split
- B. Query Activity
- C. Post to Facebook
- D. Wait Until
- E. Send SMS
Answer: A,D,E
NEW QUESTION # 101
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Contact Data
- B. Journey Data
- C. Entry Data
- D. Salesforce Data
Answer: B
NEW QUESTION # 102
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Einstein Content Selection
- B. Distributed Marketing
- C. Marketing Cloud Connect
- D. Distributed Sending
Answer: B
NEW QUESTION # 103
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
- A. Shared Data Extension
- B. Business Unit Access Permissions
- C. Date/Time Range fro Access
- D. User Roles and Permissions
Answer: A
NEW QUESTION # 104
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure the 'Optimize for Gmail' checkbox is selected.
- B. Ensure characters in the CSS tags are limited to 16kB.
- C. Ensure fallback content has been configured for Gmail.
Answer: A
NEW QUESTION # 105
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Einstein Split Activity
- B. Decision Split Activity using only Journey Data
- C. Decision Split Activity using both Contact and Journey Data
- D. Decision Split Activity using only Contact Data
Answer: C
NEW QUESTION # 106
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.
- A. select the URL or tracking alias from the link view tab of the click activity tab.
- B. select the URL id for the URL or tracking the alias from the job links tab.
- C. select the user clicks the overview tab in the inbox activity section
- D. select the click activity bar chart from the email overview of the click activity tab
Answer: A,C
NEW QUESTION # 107
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
- A. Suppression List
- B. Auto-Suppression List
- C. Domain Exclusion
- D. Publication List
Answer: A,D
NEW QUESTION # 108
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
- A. Option A
- B. Option C
- C. Option B
Answer: C
NEW QUESTION # 109
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?
- A. Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks. - B. Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect. - C. Configure to return an error message for any email address that does not conform to
standard conventions. - D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.
Answer: C
NEW QUESTION # 110
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
- A. Create from Existing
- B. Create from New
- C. Create from Template
- D. Create from a Filtered Data Extension
Answer: A
NEW QUESTION # 111
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- C. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: C
NEW QUESTION # 112
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. Dynamic Content
- B. AMPscript Lookups
- C. Sender Profile
- D. Delivery Profile
Answer: D
NEW QUESTION # 113
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
- A. Leverage templates with AMPscript.
- B. Leverage Enhanced Dynamic Content.
- C. Leverage Multilingual Content Blocks.
Answer: C
NEW QUESTION # 114
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Attribute group in Contact Builder for segmentation
- B. List model and Groups in Single Send Journeys
- C. Relational data extensions with primary keys to match subscribers with their data
- D. Data Extension Entry Source in Journey Builder with a filter
Answer: B
NEW QUESTION # 115
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is any database containing subscriber data.
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a system in which a subscriber's status is maintained
Answer: A,D
NEW QUESTION # 116
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?
- A. The customers why they want to receive NTO emails
- B. Use explicit Opt-in for any new web Sign-ups.
- C. Automatically Opt-in all new customers.
- D. Set Expectation on send frequency and scheduled
- E. Ask for detailed demographic information
Answer: A,B,D
NEW QUESTION # 117
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